USET
The United States Equestrian Team Foundation supports equestrian athletes, promotes international excellence, and builds for the future of equestrian sports.
Established as a not-for-profit organization, the USET Foundation’s role is to help provide funding for the High Performance competition, training, coaching, travel and educational needs of America’s elite and developing athletes and horses in partnership with the United States Equestrian Federation.
New Avenue has served as a close partner to The United States Equistrian Team Foundation ( USET ) since TotalNet established in 1997 and this time.
New Avenue has been trusted to design, develop the website and host the network infrastucture of USET.
USET Site Objective
- Gathered requirements and analyzed industry trends to create an information architecture and site layout that would achieve USET‘s business goals
- Redesigned USET‘s interface and user experience

The USET homesite is simply designed with on-line credit card payment access for their fund raising.

New Avenue provides USET with the ongoing ability to search their news for their customers. And also with the ongoing ability to publish and manage their entire corporate site.