ESPN
ESPN needed a Web site to complement its broadcasting network and serve as an informational hub for sports fans, offering programming and tour schedules, player and legend bios, scores and rankings as well as the most up-to-date tennis news.
New Avenue solutions:
- Gathered requirements and analyzed industry trends to create an information architecture and site layout that would achieve ESPN’s business goals
- Redesigned ESPN‘s interface and user experience
- Deployed an enterprise content management platform that provides portal, commerce and content management capabilities
ESPN desired a compelling Web presence and an email marketing community for its ESPN Zone restaurants.
New Avenue solutions:
- Launched the online presence for ESPN Zone’s nationwide restaurant network
- Created e-marketing system for ESPN Zone MVP Club
Benefits
ESPNZone.com drives restaurant attendance and private events planning. Through the MVP Club, ESPN is able to promote special events on a regional basis to thousands of customers.
ESPN
The design web site integrates external data sources via RSS feeds and manages a broad range of content types, including Flash audio and video media.
New Avenue provides ESPN with the ongoing ability to publish and manage their entire corporate site.
