These are not our words, but come from the mouth of Vic Gundotra, Google Engineering vice president. Google believes that mobile users will get their information through mobile browsers rather than downloaded apps.

“What we clearly see happening is a move to incredibly powerful browsers,” he said. “Many, many applications can be delivered through the browser and what that does for our costs is stunning.”

“We believe the Web has won and over the next several years, the browser, for economic reasons almost, will become the platform that matters and certainly that’s where Google is investing,” he added.

We from Mobiten are of course delighted to hear that Google also puts its money on mobile browsing. We'd like to add "device diversity" to the equation: we believe it will be crucial to use a technology that delivers an optimal mobile browsing experience on any device.

Have a look at our technology: Mobiten it has all the advantages of tomorrow's mobile web.

Whole Foods Market has turned to the mobile channel for a branding initiative meant to position the brand as committed to bringing its customers additional value.

The company has launched an iPhone application, which is available now in the iPhone App Store. It is meant serve as an additional way to satisfy and delight customers by providing Whole Foods Market's entire selection of over 2,000 online recipes to iPhone and iPod touch users.

"We want this app to help our customers find great food through our recipes and great stores through our store locator," said Bill Tolany, global coordinator of integrated media for Whole Foods Market, Washington. "We view it as a natural extension of our commitment to satisfying and delighting our customers."