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About Us
History

New Avenue was started in 2000 by a group of young software engineers who wanted to integrate their talent and knowledge into the business community and take part in the exciting e-business environment of the modern era. Collaborating with each other in open source chat rooms, they contributed to the development of Linux Open source for business applications.

From that moment onwards, those aspiring engineers continually pooled their collective skills and individual talents resulting in the establishment of New Avenue Systems.

Hence, in an astonishingly short amount of time, New Avenue's profound engineering skills enabled New Avenue to confidently assist e-businesses of high technology giants such as TRW, JPL, and Toyota. With advanced hardware and software integration skills, New Avenue ensures all the latest equipment and software for the testing and developing of its application software.

In the same way that New Avenue ensures its customers the most advance application software, New Avenue makes certain their application software fully corresponds to their customers' respective objectives.

Milestones

We are always looking for the new breakthrough that will provide quick and dramatic benefits to the web business community.

New Avenue thus becomes a global provider of enterprise IT infrastructures incorporating custom e-business application software, networking systems, corporate storage and servers, management software, and a wide array of other IT solutions geared towards fulfilling out customers' individual objectives.

Browse our website and see for yourself what we are doing.

Our Approach

Thanks to Internet, IT business is a level playing field, and we believe that nothing holds us from becoming what we dream of: America's leading technology company. To reach the dream, we built Ultranium Labs. At the heart of Silicon Alley, our talented engineers develop our Open Internet Solutions, based on our deep understanding of market needs. Our Professional Services will help you implement them, and our Technical Support will help you sleep well at night.

We believe in the following six principles that not only define us as an organization, but also serve as guidelines for our continued growth and professional excellence. These values help us maintain enduring relationships with our clients and with our people.

Our Core Values have shaped the culture and defined the character of our company, guiding how we behave and make decisions:

  • Innovation: We tirelessly pursue improvements and dynamic change. We generate and share ideas willingly. We are highly creative every day.
  • Client Value Creation: Improving our clients' business performance, creating long-term, win-win relationships and focusing on execution excellence.
  • Respect for the Individual: Valuing diversity, ensuring an interesting and inclusive environment, and treating people as we would like to be treated ourselves.
  • Integrity: Inspiring trust by taking responsibility, acting ethically, and encouraging honest and open debate
  • Best People: Attracting and developing the best talent for our business, stretching our people and developing a "Can Do" attitude.